Many companies throw lavish parties, update their logo or even do a big advertising campaign to celebrate reaching their 25-year business milestone. Seattle-based advertising agency Copacino Fujikado has taken a different approach: doing its part to help reframe the image of downtown Seattle and bolster the collective Seattle economy. “We’ve been downtown for our full 25 years, […]
When it comes to direct mailing campaigns, many companies focus on the creative and messaging aspects of the campaign while overlooking one of the most crucial elements, the target list. Without a properly targeted audience, even the most creative and well-crafted mail piece will not generate a significant response. In this blog post, we will […]
Digital clutter, ad blockers, and declining trust in digital advertising are just a few reasons the Harvard Business Review reports marketers are increasing their investments in traditional advertising and marketing tactics. Don’t get us wrong. Digital’s still a powerful tool. But it’s not the only marketing strategy you need. Today’s high-performing marketers are deploying a […]
The Benefits of Print Marketing Print marketing is extremely effective at reaching a targeted audience in a tangible, cost-effective manner. It helps evoke a more emotional response, which triggers brand retention, and works complementary to digital advertising. Let’s explore each of these topics in detail. Tangible Print provides a multisensory experience. Holding a brochure or flyer […]
In today’s digital environment, you might think that marketing tactics such as brochures, flyers, and postcards are less effective than in days past. Not so fast! In fact, print marketing is significantly more effective than ever. As marketers shifted efforts to digital, the online landscape has become increasingly cluttered. Print stands out even more now. Direct mail and […]
Brand consistency is essential to maximize the impact of your print materials. You want any messaging you send consumers to be immediately identifiable as your brand. This helps with retention and trust. The more consistent and recognizable your print materials are, the more effective they become. “It may not be sexy, but consistency is the secret […]
There are two marketing strategies that provide consistent ROI for your business: print and digital. So, which one is the best choice for your business? Let’s dive in and discuss the pros and cons of each approach so you can make an informed decision. Pros and Cons of Printed Materials When you read “print is […]
