Customer: A Seattle Ad Agency
Product/Services: Season Ticket Renewal Package
Date: Sept 6, 2013
Subject: Mailer Package

The Challenge:

An established local advertising agency approached AlphaGraphics Seattle seeking a creative print solution for their client, a Seattle pro sports franchise.  The goal was to mail an attractive package that would show appreciation to season ticket holders and also remind them to renew their season tickets.  Deciding on the right paper stock, adhering to postage requirements and speed of fulfillment were among the many challenges AlphaGraphics Seattle faced.

Solution:

AlphaGraphics Seattle designed a print mailing solution consisting of three oversized posters, a letter and an envelope that would all print on AlphaGraphics Seattle’s new commercial offset press, the Komori Lithrone SX29 .  In order to create an innovative “pop” for the poster graphics, AlphaGraphics Seattle proposed a strike through gloss varnish printed on the Komori.   For more information on the Komori Lithrone SX29, please click here to read the AlphaGraphics Seattle’s press release.  To meet the client’s deadline, the AlphaGraphics Seattle print production and finishing team completed all 9,100 packages within six business days.

Benefits:

• Posters of three star players proved to be an innovative reward for season ticket holders
• The Komori Lithrone with its in-line coating allowed for immediate dry time and faster production, hence efficiency
• Improved make-ready times

Looking forward:

The client loved it and was especially appreciative of the quick turn time.  AlphaGraphics Seattle came through with a creative design and a rewarding package for the end client to market to their fan base.  As a result, AlphaGraphics Seattle will continue to grow with this client and offer innovative solutions to the growing entertainment industry.